Gift Cards for Small Companies: A Comprehensive Handbook
Customers and small companies may both benefit from gift cards. For consumers, they provide a more considerate option for giving than cash; for companies, they assist combat slow periods (I'm looking at you post-Christmas) and attract both new and returning customers.
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Consider it. Every consumer who visits your store or looks for a gift card online and is unable to discover one does not recommend your company to others and instead takes their business elsewhere. You forfeit your potential for immediate and future financial gain. Over time, this may mount up quite a bit.
If you don't presently support gift cards, you should because doing so will simply result in money being lost. Gift cards serve as both a marketing and revenue-generating tool at the same time....