A Tipping Point for Online Coupons?
I've frequently pondered whether and when CPG manufacturers' cent-off coupons will find widespread circulation on the Internet. Yes, I am aware that there are worries about potential fraud in the event that hackers find a method to print millions of coupons and attempt to redeem them through dishonest retailers. However, given the apparent halt to the practice of gang-clipping coupons from newspapers, I reasoned that it would only be a matter of time until manufacturers felt secure enough to use the Internet. I wonder if we've arrived at that stage now.
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Here are some fascinating, if not astounding, statistics on coupons to get you started. According to PROMO magazine, CPG manufacturers sent out 302 billion coupons in 2007, an increase of 6% over 2006 and an a...