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Distribution management, which controls how customers may obtain your items, is one of the most important strategic elements of managing an online business, whether it involves B2C or B2B e-commerce. Read More: omnichannel distribution The fact that customers now communicate with firms through a variety of media has made this more difficult. Because of this, e-commerce companies now have to consider omnichannel distribution to make sure their clients receive a consistent and flawless experience across all of these platforms. We walk you through the definition of omnichannel distribution, its distinctions from multichannel distribution, and the ways in which your company may profit from it in this guide. Now let's get going. What does multichannel distribution entail? Custome...