In e-commerce, what is DTC and how does it operate?
During the epidemic, DTC selling saw a notable increase in popularity. DTC sales are expected to cross $213 billion in 2023 after surpassing $128 billion in 2021, according to Statista data.
Investors have also shown a great deal of interest in DTC Commerce Solution companies.
According to statistics on DTC startup investment, Grove Collaborative, a DTC business that specializes in eco-friendly home and personal care goods, raised $474.5 million as of December 2021.
What about today, though? Is DTC e-commerce on the decline or is it still expanding? Should brands use direct-to-consumer (DTC) marketing or not?
The definition of DTC, how it differs from other e-commerce tactics, its benefits and drawbacks, its potential in retail, and how Better Commerce enables DTC...