What is the role of a reputation manager?
Assigning related work to someone who can commit the time required to keep an eye on your brand's online activity is beneficial if you want to have an effective reputation management approach. For a small local firm with little internal resources, this can be a daunting task.
In any case, a brand reputation manager like Wolfe carter will represent you in communications with your customer base. When a client posts feedback, both favorable and bad, they will be the first to react. The role is crucial to the mission.
The manager can support your approach using reputation management tools in addition to working directly with customers. These kinds of technologies and a certain amount of automation can be the answer you require if having a dedicated resource is not an option.
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