Thursday, December 19

Tag: customers

People

How to Determine Needs of Customers

Notably, Steve Jobs said, "You have to start with the customer experience and work backwards to the technology." "You cannot start with the technology and try to figure out where you are going to sell it." The core message he's conveying here is relevant regardless of whether you sell technology or any other kind of goods or services. Read More: nathan garries It is necessary to comprehend the reasons behind their decision to buy, the expectations they have, and the obstacles they may face along the process. Determining the Needs of the Customer A few distinct techniques might help you learn more about what your clients desire. 1. Make Use of Current Data You probably already have some client information, particularly if you use a CRM. The greatest place ...
Music

Downloads of music: Customers or Pirates?

Not only does online music piracy not negatively impact actual CD sales, but in certain cases, it may even increase them. These were the surprising conclusions made public in March by Felix Oberholzer-Gee, a professor at Harvard Business School, and Koleman Strumpf, a co-author from the University of North Carolina in Chapel Hill. The music business was rocked by their study, "The Effect of File Sharing on Record Sales," to an extent not seen since the Beatles' British invasion. Read More: new songs 2024 mp3 download All of the recording execs were not exactly singing "Yeah, yeah, yeah," though. They criticized the team's methodology, which involved tracking 1.75 million downloads over 17 weeks in 2002, poring over server logs from OpenNap (an open source Napster server), and co...