The science behind banks? ATM location strategy
Have you ever wondered why different banks' automated teller machine (ATM) kiosks are located adjacent to one another or in the closest area? Have you noticed lines forming at these grouped ATMs to take out cash, while there is scarcely anyone using the one ATM that is half a kilometer away?
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Let's first examine how most banks choose where to put an ATM before we start searching for solutions. Banks install ATMs for two purposes: first, to serve their own clientele; second, to get transactions from other bank clients that will generate income for them.
Banks install on-site ATMs, or those that are located next to or within their locations, to serve their own clientele. The ATMs are placed in high-traffic areas, such as marketplaces, large residential complex...