Tips for Boosting Your Natural Search Engine Optimization
Having your web pages appear highly for relevant keywords in Google’s organic search results may be quite beneficial for increasing website traffic. Additionally, even though Google is always modifying its search engine algorithm, you may start boosting your organic search engine ranks by using these basic tactics.
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1. Specify a list of keywords
Assuming that you will rank well for every industry-related phrase on Google is unrealistic. Achieving high organic results for your most desirable keywords should be your main objective. This is an activity that will need management and marketing work. Make a list of the keywords that people would use to find your goods and services, then use a tool like Ahrefs, Semrush, BrightEdge, or Google’s Keyword Planner to research the volume of traffic and level of competition for each phrase. The sweet spot is found in high volume, low to medium competition keywords since they are easy to rank for and have a high potential for traffic. AI-driven conversation analytics technologies such as Signal Discovery may also teach you about the real conversations that consumers have about your goods.
2. Target Terms That Align With Intent
Matching your top keywords to search intent is the next step after determining which ones to use. Google categorizes search intent into three primary types:
Informational: This type of inquiry shows that the searcher is looking for advice, details, or instructions on how to accomplish something. “How to change a tire” is an illustration of an informative question.
Transactional: A query of this kind expresses a desire to make a purchase. “Buy new tires” is an example of a transactional query.
Navigational: This type of question shows that the user want to visit a certain website or locate a particular supplier. “Monro tires” is an example of a navigational query.
The secret is to determine the kind of purpose that each keyword targets and provide material that would satisfy their requirements. For instance, if someone searched for “how to change a tire,” you would produce a thorough post with pictures that would walk them through the process. On the other side, you would construct a product page that provides reviews, product details, an online buying cart, and whatever else they need to make a purchase if someone searched for “buy new tires.”
3. Do Not Be Afraid of Keywords with Low or Zero Volume
Some content marketers give keyword volume much too much consideration. They exclusively pursue the greatest volume queries as a consequence, which are frequently quite competitive and top-of-funnel.
Undoubtedly, high volume keywords may be beneficial for your SEO strategy, but your team should also consider keywords with lower or even no traffic. Even though there are fewer searches for these terms each month, the users who use them are frequently further along in the buying process and prepared to make a purchase.
For instance, “How to change a tire” has significantly more search volume than “Best priced snow tires.” However, as this is a transactional term, persons looking for “Best priced snow tires” are probably lower down the funnel and in the market for new snow tires. Furthermore, there are probably less rivals for the top spot in the SERP because the inquiry is so tailored to their requirements.
Furthermore, Google is beginning to give thought leadership more weight; if your website is targeting the same keywords as everyone else, the algorithm will determine that you aren’t contributing anything novel to the discussion. As you become more of a thought leader in your industry, Google will give your website greater weight in search results.
4. Quality Content Will Rank Higher in Natural Search
Prior to go into some of the more intricate methods for enhancing your SEO ranking, keep in mind that creating excellent content is essential. You want to draw readers in and encourage them to share and link to your work. Viral content has the highest potential of going viral, and Google gives content virality a big boost in its algorithm for ranking. Invest in professional writers, support your material with authoritative sources (high domain authority websites), and make sure you properly credit your sources to make sure you’re following Google’s requirements for high-quality content.
5. Utilize a Hub-and-Spoke Content Strategy to Develop Topical Authority
Instead of targeting a number of different keywords, Google’s algorithm prefers websites that stick to their areas of expertise and produce clusters of material about related themes. Create content clusters centered around major themes to establish authority with Google. For instance, since our call tracking system is intended for marketers, we frequently publish articles about best practices in marketing. We would refer to these blog entries on marketing tactics as “spoke” content. After you’ve created your spoke content, connect it all to a central page that serves as a suitable “hub.” Here, we connect to the call tracking product page from marketing material. This enables Google to perceive your website in terms of subtopics and understand the link between your content.
6. Combine Pages with Related Information
You may encounter a duplicate content problem if you have two pages that address the same set of keywords and cover related subjects. The presence of duplicate content causes two major issues. First, because each website is competing with the others, search engines like Google won’t be able to determine which is the best and won’t display any of them. Alternatively, each page would rank for fewer keywords. There may be less backlinks to each page if both appear in the SERPs. Rather, you have to examine both pages and combine the information into one robust page that may benefit from a multitude of high-quality backlinks and keyword ranks. To make sure you don’t encounter this problem, frequently review your pages or blog library. A tool like SEMRush may also be used to look for keyword cannibalization, which is a sign that there may be a problem with duplicate content.